Position Summary

The Marketing Manager (FTC) role is a key position in the marketing function and will both lead and support across a number of critical workstreams and projects to make Ultimate Sevens a major success in its launch year, and for years to come. As a rounded marketer with strong experience in campaign management, digital and social, partnerships, reporting and analytics, coupled with live events and fan engagement you will be a collaborative team player, a people person and relationship builder with a can do, will do attitude that thrives in a fun, dynamic start-up environment. This role will play a central part in delivering the go-to-market strategy, building the Ultimate Sevens brand and fanbase, and supporting commercial and revenue growth across the Championship.

Key Responsibilities

The position will focus on the key areas below but also allows flexibility to respond to business requirements:

Campaign and Media Management 

• Support the planning and delivery of integrated marketing campaigns across owned, earned and paid channels 
• Work with agencies and partners on media planning, creative delivery and campaign execution 
• Manage campaign timelines, budgets, assets and reporting 
• Support brand launches, major announcements, ticket sales campaigns and broadcast tune-in campaigns 

Digital Platform – Development and Customer Experience 

• Support the development and optimisation of the Ultimate Sevens website, app and digital touchpoints 
• Work with digital partners to improve customer journeys across discovery, engagement, conversion and retention 
• Support CRM and data capture initiatives to grow the fan database and improve fan communication and personalisation 

Digital, Brand & Commercial Partnerships 

• Support delivery of marketing activity with brand partners, sponsors and commercial partners 
• Identify opportunities to collaborate with partners on campaigns, content and activations 
• Ensure brand consistency across all partner activity and touchpoints 

Influencer and Social Marketing 

• Support the development and execution of the social media and influencer strategy 
• Work with influencers, ambassadors, players and content creators to build reach and engagement 
• Help manage content planning, publishing and channel growth across key platforms 

Reporting and Analytics 

• Track and report on marketing performance across campaigns, digital platforms, CRM and social media 
• Support the development of dashboards and reporting frameworks 
• Use insights and data to optimise campaigns and improve marketing effectiveness 

Additional Areas of Support: 

The role will also likely support across: 

• Live Event and Fan Engagement 
• Ticket and Retail Marketing 
• Brand Launch and Major Event Marketing 
• Content Production and Campaign Shoots 
• Agency Management and Coordination 
• PR and Communications 

Required Skills & Experience 

• A minimum of 5 years working in a marketing role across sports, entertainment or lifestyle 
• Proven experience running integrated TTL marketing campaigns 
• Track record of launching data-led marketing, building content ecosystems, and growing diverse fan bases. 
• Expertise in digital media platforms, CRM, brand storytelling, and performance marketing. 
• Experience working with agencies, influencers, talent and partners to drive success 
• Strong commercial acumen and ability to integrate marketing strategy with revenue goals 
• Experience in live events marketing and ticketing 

Personal Attributes 

• Collaborative team player 
• Proactive and solutions focused 
• Highly organised with strong attention to detail 
• Creative thinker with a passion for sport, entertainment and fan engagement 
• Positive attitude with a willingness to get stuck in and make things happen 
• Comfortable working across multiple projects at once 

This is an exciting opportunity to be part of a new global sports Championship at launch stage, and play a key role in building a sports brand, fanbase and live event experience from the ground up. The Marketing Manager will work across brand, digital, content, campaigns and events to help establish Ultimate Sevens as a culturally relevant and commercially successful new sports property. 

Please send your CV and profile to: careers@ultimatesevens.com 

This role is a 6 months FTC for start May.